A Lesson from Bill Clinton

This is an interesting moment that many people consider to be a key part of Bill Clinton's 1992 election victory.

A woman asks a very important question about the economy and George Bush stumbles into a rather detached macroeconomic reply. This really doesn't go down well but Bill Clinton takes a different approach, as immediately relates to her and makes a personal connection.

I think this is something we should all think about, as it's essential that you work out who's in front of you and figure out the best way to connect with them.