Apple made sure the that the tenth anniversary of the iPhone was one to remember. There are now two of them, but that wasn't all they announced.
Here are my first thoughts on everything they unveiled.
This was an interesting event for me personally, because my iPhone 6 is starting to wear out a bit. This was the perfect opportunity for them to convince me to upgrade and make their new devices impossible to ignore.
Apple Watch Series 3
The new Series 3 made a lot of sense and seemed like a logical step forward. The most significant thing though has to be the cellular option and for me, this raises a lot of questions.
The first question has to be the cost, as it's not yet clear whether that freedom from your phone will really be worth it.
The second is whether you actually need it. Seriously, how may times do you go out without your iPhone and who would own an Apple Watch if they didn't have one?
I'm also a little confused by the rising prices, as I just don't see people wearing Apple Watches when I'm out and about. Along with the Apple TV, this clearly needs work and a few more features to make it essential.
It's nice to see the Series 1 hanging in there though, as I still think that's an option.
Apple TV 4K
If I lived in the US and had a 4K TV, it's a safe bet that I'd have one of these on order. I'm in the UK though, where the lack of services and the price make this a lot less appealing.
The iTunes 4K content is a huge step forward though and they've clearly made it all affordable.
I still don't understand why they are trying to promote this as a games machine, as it's just not there yet. I'd probably leave all that to Nintendo and produce something a lot cheaper, like the Fire TV.
The standard one now seems ridiculously expensive as well, and the Xbox One X is probably a better option for you if you want a single 4K device.
I'll get straight to it and outline two huge problems I have with this device. Firstly, it clearly didn't get their complete attention this year and for the first time in the history of the (proper) iPhone, you're not getting something that's cutting edge for that huge price tag.
I think it's fair to say that the Plus in particular is pretty much obsolete as soon as it hits the shelves.
The standard iPhone 8 also features a single camera, when we now know that they can get two into a phone that size. Both of them are also clearly based on the design of a three-year old phone, while their new one breaks new ground.
Despite these issues though, the glass construction seems impressive and wireless charging will clearly come in handy. The extra speed should be apparent as well.
Overall, these are great phones that still lead the way against their rivals, but there's something else that's got my attention.
I can't help feeling that they expect me to pay a lot of money for a prototype, that could be replaced in less than a year. I don't think anyone could argue that Apple were pushed with this one and the delay getting them into stores seems to suggest it's been a struggle.
I can't help thinking about what may have been missed out in the rush to reach the market in time.
With a November release date the earliest you can get your hands on it, it surely won't feel great if a far more advanced model appears next September. We've also seen how Apple quickly improve their first generation devices.
While I could go on about the price and release date, it's important to note that there are a lot of positives. I think I can sum it up by saying that this is the future we're looking at, and that this device is way ahead of its competition.
I love the screen and I think it gives us the perfect trade-off between the viewable area and the handset size. I can't wait to see one of these up close and I'm actually more excited about what we'll get next year if this is just the start.
For now though, I just can't consider spending that much money. While I'm not saying it's not worth it, as you clearly get a great return on the £200 you pay on top of an iPhone 8 Plus, it's just that it's a lot of money for something that won't be your only digital device.
To put it in perspective, if get this on the Apple upgrade scheme, that includes Apple Care, you'll be paying around £600 a year, for a phone.
I guess you've already worked out that I'll be keeping my iPhone 6 for another year, unless there's a new SE in March, as these just aren't the right devices for me right now. I think there will be a few people who share this view as well, so it will be interesting to see what happens. That said, I don't expect to see any iPhone X's in stock before Christmas, or maybe even Easter.
Overall, this was a great event for Apple though, as it showed us that they are still at the top of their game and aren't following anyone's lead.